B-line App
More drinks less line.
Say goodbye to missed moments due to waiting in line. B-line offers simplicity and convenience to make each line transaction just a few minutes at the busiest bars, concerts and sporting events.
Client
B-line
Role
Visual Design UI & UX Design
Industries
Food and Beverage
Date
October 2020
THE CONTEXT Long wait times for drinks during events result in decreased fan satisfaction, missed game moments, and inefficient use of time. How can we develop an app that reduces these wait times, enhances the overall fan experience? How might we expedite the purchasing process? How might we facilitate the order at time of purchase? How might we build on the common experience for our users? MY ROLE I was half the design team for the startup and worked closely with a digital visual designer on the look and feel of the brand and UI screens.
Design: Interactions & Prototyping I felt a vital part of the unique experience was encouraging adding the same item to the cart multiple times because the menu was limited. The results of many iterations was a satisfying interaction that is easy to tap interaction for adding items. User testing found the simplicity of option 2- eased the check out process and completed the task within 55 seconds (with credit card details saved). THE SOLVE Increased Revenue Opportunities: By streamlining the purchasing process, venues can increase sales as fans are more likely to buy when the process is convenient and quick. This can also lead to higher concession sales due to the ease of ordering making one more likely to purchase more. Reduced Wait Times: By allowing fans to order food and drinks from their phone for pickup, the app minimize the time fans spend away from the event, resulting in a more delightful experience. THE IMPACT After a successful pilot, we did a beta test in a crowded bar with 25 users. We reached our goal of serving 25 people in under 10 minutes.