Crypto Off Ramp Dashboard
Real-Time Currency Tracking and Analysis
A startup brought me on as Lead UX Designer to craft an intuitive, all-in-one net worth dashboard app for Web3. The goal? To deliver a seamless user experience, especially as their crypto off-ramp gained traction. Faced with a backlog of 84 potential solutions—ranging from real-time bill payments to tracking spending, investment trends, and net worth—they relied on user research to identify the next strategic features to bring to life. My Role: As a Lead UX Designer I was the sole designer for determing the future vision of the product. I worked closely with the Product Manager and Lead Developer to ensure the solutions were innovative yet feasible. *The work is inspired by recent client. Actual product is subject to NDA.
Client
Stealth Startup
Role
Visual Design UI & UX Design
Industries
Web3
Date
March 2024- Sept 2024
The Context The problem today is that off-ramping crypto or using it for IRL purchases is hard. You either have to cash your crypto out for fiat currency, or find businesses that accept crypto as a form of payment—which, unfortunately, are few and far between. Secondly, it is often hard to understand your total networth between many fiat and crypto wallets and accounts. User Research After two research sprints exploring investors and crypto enthusiasts, we uncovered their habits and future state wishlist. The startup was gaining steam with their seamless off-ramp and needed to develop it's full roadmap. After the research, it was clear that users prioritized a single dashboard to track all recurring transactions. How might we provide a holistic view of financial health that unifies all accounts and methods?
The Solve Feedback from users highlighted the app’s ease of use, reliability, and the valuable insights it provided, cementing the startups position as a leader in every crypto users utility belt. All in One: The platform designed for traders, investors, heavy crypto enthusiasts is intutive to see where your money is being spent on bills and tracking investments. User found the comprehensive for budgeting. Ease of Off Ramp: The service provides a feature to off ramp crypto. This is particularly useful for those who find the process cumbersome or time-consuming. The Impact "Web3 Money really simplifies managing my crypto and budgets. It's so easy to see all my recurring charges in one place.” "The budgeting features help me keep on track with my spending and I can see when it is good to spend some of my crypto. It's doesn't feel like a chore." Overall the startup is seeing successful adoption and demand for offramping crypto by removing the transfer time and able to complete it in a few minutes. The next phase is currently in development.